Mar 23, 2026 7 min
18 Months. Never Shipped. Here's What That Taught Me About Product Management.
Why the shipping decision is harder than building the product — and the three traps that stopped me.
Hi, I'm Somaditya — I've been doing product work for 10 years. The title is catching up.Business Analyst →
Business Analyst →
Product Manager · Mobile · Analytics
I design products, ship them under real constraints, and use data to know if they worked. I'm making a deliberate move into product management — and building in public while I do it.
What I'm Building Now
Active Project
Catalyst
A mobile app that helps professionals track their daily impact so they never undersell themselves in a performance review.
I built it because I needed it. Most people — myself included — struggle to answer “what have you accomplished this year?” when it actually matters.
I’m building it in public: real decisions, real tradeoffs, real constraints.
How I Work / 01
The space between business problem and shipped product — that's where I live.
Product Discovery
I start with the problem, not the solution. I conduct stakeholder interviews, map user pain points, and define success criteria before anything gets built.
Data-Driven Decisions
I've built analytics products from scratch and managed 50+ dashboards across enterprise clients. I know how to instrument a product, read what the data says, and act on it.
Cross-Functional Delivery
I've run sprints, written functional user stories, managed Jira boards, and sat in the room with developers, designers, and clients. I bridge the gap between what's needed and what gets built.
Shipping Under Constraints
My most recent product had a hard constraint: Canadian data sovereignty law made the obvious solution illegal. I designed around it. The product shipped to production in Q1 2026.
Where I've been / 02
My evolution through the worlds of big tech, startups, and data.
Express Scripts Canada
2023 - Present
Business Analyst
- →Designed and shipped a new B2B analytics product for Pharmaceutical Manufacturers — a segment Express Scripts Canada had never served before. Core constraint: Canadian privacy law made the standard Microsoft tenant approach legally impossible. Designed a custom web application with embedded Power BI dashboards and service principal authentication to keep all PII within Canada. Built mockups, defined architecture, ran UAT, and guided developers through UI implementation. Shipped Q1 2026. Projected revenue: USD ~$100K/quarter.
MoneTask Labs
2021 - 2022
Founder
- →Quit my job to build a productivity app. Learned Flutter, ran beta tests with 30 users, built the marketing site, ran paid ads. After 18 months, I didn't ship it. Analysis paralysis — I kept believing it wasn't ready. That failure taught me more about product management than anything else in my career. I'm applying that lesson now with Catalyst.
LatentView Analytics
2018-2021
Analytics Manager & Presales Consultant
- →Led an 8-person team delivering real-time social media intelligence to Microsoft: minute-by-minute sentiment analysis across product launches, competitor announcements, and developer conferences.
- →Also owned presales — developed RFP responses, led pitch presentations, assisted in effort estimation. Directly influenced USD ~$1M in client revenue.
Agarwal Packers and Movers
2017 - 2017
Business Analyst Intern
- →Validated current marketing message and identified two additional USPs to augment it.
- →Provided valuable insights into the demand for the company’s services to optimize its sales funnel.
Tata Consultancy Services
2013 - 2016
Systems Analyst & BI Developer
- →Built the reporting infrastructure for a global manufacturing client's Oracle ERP — GL, Procure-to-Pay, Order-to-Cash. Automated financial and inventory dashboards, improving SQL query performance by ~35% and cutting report generation time by 75%. Zero critical issues in production across every project I owned.
